The Estée Lauder Companies and MAC Cosmetics appointed Nicola Formichetti as the new Global Creative Director, effective May 19, 2025.

A celebrated creative director, designer, and cultural icon, Formichetti brings his visionary artistry, genre-defying creativity, and consumer-first mindset to the helm of MAC’s global creative strategy. 

Formichetti is known for his genre-defying work with global superstars like Lady Gaga, his creative oversight of some of fashion’s most influential houses, and his reputation for trend-defining collaborations. 

He will report directly to Aïda Moudachirou-Rébois, MAC’s Senior Vice President and Global General Manager.

Aïda Moudachirou-Rébois, said, 

“Nicola is a once-in-a-generation creative talent who perfectly embodies the bold, fearless energy of MAC and our global community. Like our consumers, Nicola is passionate, expressive, and knows how to push boundaries. His appointment is not only a celebration of artistry, but a reflection of our commitment to serving our consumers with of-the-moment relevance, creativity, and authenticity. He is the perfect Creative Director to drive the brand into its next exciting chapter.”

Formichetti is positioned to help MAC deliver on its mission to be a brand for “All Ages, All Races, All Genders.”

In his new role, Formichetti will shape the strategy, conceptualization, and execution of MAC’s creative vision, elevating the brand’s global image and impact across every touchpoint – from campaigns and social media platforms to product, packaging, and immersive retail experiences. 

He will lead a multidisciplinary creative team, building on the brand’s iconic heritage in artistry, trendsetting, limitless self-expression, and individuality to deliver bold storytelling that leaves a lasting impression on a global scale.

Stéphane de La Faverie, President and CEO, The Estée Lauder Companies, said,

“A key component of Beauty Reimagined is meeting consumers where they are, and with Nicola’s unique ability to capture the pulse of culture, he will help shape exciting and innovative products and experiences. M·A·C’s tremendous brand equity is most powerful when it evolves with the times—and Nicola will leverage his creative vision to inspire a new generation of connection, self-expression, and loyalty.”

Drawing from his Japanese and Italian heritage, he brings a globally attuned perspective that resonates deeply with MAC’s inclusive ethos. His forward-thinking approach seamlessly integrates technology and digital innovation, pushing creative boundaries and redefining how beauty and fashion engage with global audiences.

Photograph by Matthew Brookes